National Athletic Trainers Association

Category

Share

client name
National Athletic Trainers Association
website
services
influencer marketing, video production

The challenge

The National Athletic Trainer’s Association came to us hoping to kickstart their “Share Your Story” campaign. Their goal was to drive authentic engagement to promote the continued growth and development of NATA, as well as to position athletic trainers as unique health care providers.

The strategy

Enhance visibility and accelerate traffic to NATA’s micro-content by generating a tsunami of interest in their macro content. We did this by creating a series of custom crafted videos amplified by carefully chosen influencers, strategically targeting select groups across social channels and traditional publications.

The results

Cue an uptick in landing page traffic, sign-ups, name recognition, word of mouth, and greater visibility in the sports and athletics space. Just two months of promotional digital and social ads generated a seismic shock wave of attention that NATA’s “Share Your Story” campaign was able to successfully ride throughout the entire year. How’s that for a home run?

Learn How to 10X Your Sales Pipeline & MORE

Join our network of over 750,000 business leaders around the world and receive our most popular content!
Averaged 9.57M unique visitors per month, 235 social media shares, and more than 36K journalist views and 12 targeted […]
Secured 600 press release pickups and earned 31.4k estimated views and an audience reach of 103M. […]
Gained over 1,300 new followers and 160k impressions and engagement across Facebook, Instagram, LinkedIn, and Twitter […]

Let’s talk.

Our clients are smart, thoughtful, & forward-thinking.

Sound like you? Get in touch.