The Challenge

Cooking Fever is a mobile time-management game that lets players manage and upgrade restaurants, serve customers cuisine from all over the world, and earn money to unlock new locations. As popular as it already was, Cooking Fever wanted to increase app downloads and build its social media presence to raise awareness and visibility. Its team asked us for help in managing social media and influencer marketing.

The Strategy

We created and launched a comprehensive social media strategy that featured contests and giveaways to attract attention and amplify excitement. Most importantly, we engaged fans of the game to build an enthusiastic community around Cooking Fever. To make the game stand out from the crowd, we created eye-catching custom images for its Facebook and Instagram pages.

The Results

At the end of the campaign, Cooking Fever’s average organic reach rose 359%, and its Facebook audience increased by 397%. Our influencer marketing efforts brought them campaigns with Khloé Kardashian, Rachel Levin, and other top influencers in social media, and differentiated them from the numerous other restaurant-themed time management games.