For more than 20 years, Cheetah Digital has powered better, more personalized marketing experiences for their B2C clients through their suite of digital customer engagement services—including zero-party data collection. This service became even more relevant in 2021 when Google began phasing out third-party cookies. Cheetah Digital knew they had to seize the opportunity to tell B2Cs how their zero-party data platform could replace and even improve upon the data they’d be losing once third-party cookies were gone.
Zen Media’s PR team designed a targeted media campaign to publicize Cheetah’s zero-party data service.
We had to increase awareness about the service, and also educate potential customers about zero-party data; what it is, why they needed it, and how it could improve their brand’s overall marketing.
To that end, our strategy included a combination of bylined thought leadership articles by Cheetah executives and mentions in major publications. By focusing on the topics of data privacy and the customer experience, we were able to shine a light on why Cheetah’s services were an ideal choice for marketers in the post-pandemic era.
Our media specialists secured 26 press hits for Cheetah Digital within a 3-month period, in top-tier outlets including Forbes, The Wall Street Journal, the Harvard Business Review, AdWeek, Newsweek, and Ad Age, among others. This increased Cheetah Digital’s brand recognition across industries, resulting in a reach of more than 400 million.