Branding
Branding is so much more than your logo, color scheme, and website design.
Branding is an expression of what your company is about—your values. How you treat your employees and customers. Why you offer the products or services you do.
An effective brand is able to get all of this across to the people who engage with it, seemingly effortlessly.
But of course, there’s a whole lot of work that goes on behind the scenes to get to that point.
We meet our clients wherever they are in the branding process. We’ve worked with deeply established Fortune 500 companies that need to reposition themselves to succeed in the digital age. We’ve worked with early startups that didn’t even have a brand yet. And we’ve worked with companies at every stage in between, helping them rethink, refresh, or better communicate their brands to the digital customer.
Branding services we offer include:
- Conceptualization
- Brand persona development
- Brand architecture
- Values articulation
- Messaging
- Brand positioning
- Brand identity
- Continuing brand evolution