Despite the cries of “content marketing is dead!” that have been echoing for the past several years, the truth is that content marketing is more alive than ever—it’s just undergone a shift.
Today’s customers actually rely on content more than ever before. With 72 percent of buyers using Google during the “awareness” stage, brands need a strong content strategy if they’re going to attract new customers and differentiate themselves from the competition.
When you work with Zen, we’ll begin our content marketing engagement by creating a detailed content map, matching content to each stage of the purchasing journey. We’ll also create content to match each of your buyer personas, ensuring that every customer who comes to your website is able to find what they need in order to move to the next stage in the process.