Why I Quit Auto-Following on Twitter: Reflections of a Social Media Addict

I am a huge fan of scalable automation. When you average 40 new twitter follows and 20 Fb friend requests a day, it helps to streamline the process. Not of building the relationship-but the initial connection.

A few months ago, I even said Auto Responders were a Do.

So, why am I now stopping automated following on Twitter?

1. Spammers on the rise. This was a given. I automated the initial follow for 2 main reasons: so I wouldn’t miss out on anyone by accident, and I could streamline the process. Now, I am annoyed that there are so many spammers who get auto-followed by my good intentions.

2. Twitter can’t differentiate between automation and spamming. There has been a spamming practice on the rise, where bots (and sadly some people) will follow you, you follow back, and then they unfollow you. This skews their numbers (making them look like a non-spammer). Twitter is cracking down on folks who follow lots of people, and it can’t differentiate by intention.

3. All the cool kids are doing it. Well, that’s not a real reason, but a lot of my reasons are the same as Maria’s for stopping the auto follow process.

What’s the downside?

Manually following each person will inevitably take up more time – and space in my inbox. And time is a rare commodity.

The upside?

I can duck spammers.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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