When you’re an industry leader on social media, you have the power to create trends—not just follow them. Yet, too many B2B brands have ignored the power of social media for too long. It’s not only a key medium for companies to connect with their audiences.
It’s also a way for B2B brands to position themselves at the forefront of their industries.
B2B social media marketing strategy helps amplify your executives’ thought leadership.
Thought leadership is a critical element of B2B branding, and social media is an excellent way to amplify it. From columns your leaders contribute to magazines or trade publications, to interviews on podcasts, thought leadership content is widely popular on social media. Sharing it this way can lead to additional placements, attract influencers, and of course, increase brand awareness among your target audience.
B2B social media marketing influences purchasing decisions.
There’s no question that B2B buyers are using social media throughout their buying journey.
According to data:
- 90% of B2B buyers engage with thought leaders on social media.
- 72% use social channels to research solutions.
- 60% browse social media conversations as part of their research process.
So B2B brands that aren’t engaging with these platforms are missing out on reaching a huge chunk of their audience.
This is the case no matter what industry you’re in. Here are a few examples of how we’ve used B2B social media marketing to drive our clients’ business outcomes:
A highly technical, niche life sciences company: We created a social media presence that targeted potential customers in need of the very specific biological and medical products the company manufactured, contributing to a significant increase in awareness and sales.
A full-service product development and manufacturing company: Our ongoing management of their social presence has contributed to the company’s growing 10x in size throughout their contract with us.
To recap, here are just a few of the goals that B2B social media marketing can help your brand reach.
- Position your brand as an industry leader
- Amplify your executives’ thought leadership
- Emphasize and develop your brand voice
- Tell your brand’s story
- Increase your reach
- Increase awareness
Want to learn more? Read “8 Steps in Developing a Social Media Marketing Strategy.”