What Goes into Branding and Thought Leadership Services?

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thought leadership

Today’s customers trust individuals more than companies, which is why executive thought leadership has become one of the most important elements of any long-term marketing strategy.

Our team at Zen can leverage both our content and our digital PR expertise to help you craft thoughtful, industry-leading articles that earn placement in top business and industry publications. 

Our thought leadership services have helped establish our clients as sought-after voices in their areas of expertise, resulting in countless earned media opportunities and requests to speak, write, and share their knowledge in publications and events.

As with everything we do, we keep your personal and company branding front and center, ensuring that any executive thought leadership pieces complement and amplify your business’s messaging. 

Branding

Branding is so much more than your logo, color scheme, and website design.

Branding is an expression of what your company is about. Your values. How you treat your employees and customers. Why you offer the products or services you do. 

An effective brand is able to get all of this across to the people who engage with it, seemingly effortlessly. 

But of course, there’s a whole lot of work that goes on behind the scenes to get to that point. 

We meet our clients wherever they are in the branding process. 

We’ve worked with deeply established Fortune 500 companies that need to reposition themselves to succeed in the digital age. 

We’ve worked with early startups that don’t even have a brand yet. 

And we’ve worked with companies at every stage in between, helping them rethink, refresh, or better communicate their brands to the digital customer. 

Branding services we offer include:

  • Conceptualization
  • Brand persona development
  • Brand architecture
  • Values articulation
  • Messaging
  • Brand positioning
  • Brand identity
  • Continuing brand evolution

Thought Leadership

Thought leadership is more than writing opinion pieces on your blog or in a magazine or journal. 

Thought leadership requires two things: expertise and relevance. 

Your executive team and department heads have the expertise already. Relevance is where Zen comes in. 

Our experts in marketing and PR research your industry, track the conversations that are happening, and help position you as a leader in those conversations. We not only develop angles and identify outlets for your thought leadership content—we also have a team of writers and content strategists who can develop the content itself. 

What can thought leadership do for your brand?  

  • Position you as an industry leader
  • Earn more PR opportunities
  • Expand into new audiences
  • Boost your reputation
  • Increase client trust

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