Happy December, everyone! At MZ, we’re excited about the upcoming holidays, and we want to share some of our holiday spirit with you. So starting today, we’re launching the Shama TV 12 Days of Christmas contest!
Each day from Dec. 1-12, Shama will release a short video on her YouTube channel predicting a marketing trend for 2016. To enter the contest, all you have to do is subscribe on youtube.com/shamatv. Each day, one lucky subscriber will win a $25 Amazon giftcard, and on the last day of the contest someone will win the grand prize: an Amazon Fire HD tablet.
Take a look at the first video below, all about the importance of the customer journey. And be sure to subscribe on youtube.com/shamatv for your chance to win!
Hey Zen Nation, Shama here! I have a special treat for you – we are doing Twelve Days of Christmas. I will be sharing a future trend for 2016 for you to look for every single day and we will choose winners. Every single day, we’ll be giving away a $25 Amazon gift card to one lucky subscriber and at the end of it someone will win an Amazon Fire HD Tablet. All you have to do is subscribe to the YouTube channel ShamaTV. It’s really that simple!
The first trend is: 2016 will be a year all about the customer journey. More and more, businesses are realizing that it’s not just important to put social media into marketing’s basket or put it in corporate communications, you really have to look at the whole customer journey. How does someone go from a stranger, to getting to know about your business, to actually turning into a customer or client? What does that journey look like, and to that end, where does marketing fit in at each point in that decision making process? Local businesses, smart businesses will look to really revive and pay close attention to the customer journey overall and create key points of interaction – where they can really serve the customer, the prospect, and help them make that transition into a buyer. So ca-ching, there’s my first trend for you! Be sure to subscribe to the YouTube channel, ShamaTV so you can win all these fabulous prizes that we have and tune in tomorrow for my next future trend.