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Marketing Plan for 2008 – Questions To Ponder

Marketing Plan for 2008 – Questions To Ponder

By: Shama Hyder

If you haven’t already started planning your marketing for next year, I suggest you do so now. Service firms really need a strategic plan in place for 2008 if they want to develop or keep their competitive edge.

Here are the questions I have been hearing from various business leaders-

  • Where is most of our profit coming from? How can we maximize this value?
  • We get a lot of leads, but they aren’t qualified. How to we attract more qualified leads in 2008?
  • Social Media Strategy is all the buzz these days, but where do we start? How much do we budget for this?
  • There have been so many suggestions about internet marketing that we are baffled. Is SEO for us? How can we leverage the internet fully to attract qualified leads?
  • How do we convert more traffic into buyers? Is Google ad-words the way to go?
  • As a professional services firm, how can we use Web 2.0 marketing to specifically target our potential buyers?
  • We are thinking of outsourcing our marketing entirely. What do we need to know?
  • The people in charge of marketing our business could really use some training. How do we go about finding this for them?

What are your marketing questions for next year?

 

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.