Facebook Profile Makeover – Darin R. McClure

By: Shama Hyder

Last week, I announced that I would be doing one Facebook profile makeover a week. And already, the responses are pouring in. Our first volunteer is Darin McClure.

  • First and foremost, always put your website address UP TOP.  You are after all using Facebook to promote and build a brand right? It may not be the only reason, but that’s the reason we are working on sprucing up these profiles- Better publicity! Put it in your contact information right after your name. Facebook allows you to easily drag and drop “pieces” in your profile. I missed the contact information completely the first time I saw the profile.
  • Personally, I would re-think the profile picture if you are trying to project a professional image. A Facebook profile really perpetuates your personal brand. Is the image a good reflection of your personal brand?
  • Good job putting up the twitter feed. That helps you keep your content fresh and saves time when juggling social networks.
  • Put up some personal information. It doesn’t have to be intimate information, but just something that tells the world who you are. I have no clue what activities you are interested in. You state that you want to meet people for networking, but how does anyone know who you want to network with OR better yet-if they should be networking with you. What do you have to offer?
  • You currently have no virtual pets. Remove the box taking up space or adopt a virtual pet…keeping in mind that even a virtual pet is a reflection of you and your personal brand. ; )
  •  When I click on your employer website, it takes me back to your profile badge. You may have to add “http://” for it to link directly to your employer site.

Overall, good job on creating a fun profile, but there is room to leverage the profile to better brand yourself. I look forward to hearing everyone else’s thoughts as well-so feel free to leave comments that may help Darin!


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



Receive all of this for FREE! Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales.

Take 5 with Shama Every Week for the BEST Content in Marketing, Technology, and PR

You are in great company! Over 600,000 business leaders around the world get our content. You will automatically receive our most popular content and access to exclusive material before anyone else!

    Digital Marketing

    See what they say