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Dear Shama…Business Blogging – Is it for Us?

Dear Shama…Business Blogging – Is it for Us?

Dear Shama,

We are an IT company that works primarily with small and medium sized businesses in our local region. However, we would like to spread our wings now and reach more people. Our experts are fantastic. I mean-we know our stuff! However, marketing isn’t our thing. Imagine an office full of geeks (good looking ones), but geeks nonetheless. We are familiar with blogging-we reads lots of tech blogs. Now, we are considering if a business blog may be the way for us to go in order to expand our reach. And if so, how do we start? What do you think?

-IT Studs in Toronto

 

Dear IT Studs in Toronto,

 

The simple answer to your question is yes. Yes, you should start a business blog if you are trying to expand your reach. A business blog is a great way to 1) showcase your skills, and 2) to reach a broader audience.

For a beginner’s lesson in business blogging check out How to Create and Manage a Business Blog. As a technical person, you may have the inclination to “optimize” your blog with widgets galore. Resist this urge at first, and focus on writing truly solid content. How-to posts do well in the business blog world. You will need to reach out to fellow bloggers, and friends and family to get initial traffic on the website. Also, put your blog address on your business cards and in your email signatures. You will need all the traction you can get when starting out.

I also recommend getting a subscription to Word Tracker and optimizing your posts with keyword rich content. This will help drive organic search engine traffic to your blog, and it will will help Google index your pages faster. Last but not least, have patience. A business blog takes time to build and sustain, but the efforts are well worth it in the long run.

Best of Luck!

-Shama

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.