January 16, 2014
Facebook’s recent algorithm changes have many businesses and marketers asking themselves if they should focus their social media marketing efforts elsewhere. But just because things are changing doesn’t mean that there aren’t still ways to […]
January 8, 2014
With the recent changes to Facebook’s algorithm, many businesses are asking themselves how they can tweak their current online marketing strategies in order to stay in news feeds and on consumers’ minds. One of the […]
January 3, 2014
Well, it’s a new year, and it looks like 2014 may just be ushering in a new era in Facebook marketing, as well. Businesses – and marketers – everywhere are panicking about the changes Facebook […]
December 20, 2013
On its own, email marketing is one of the most effective tools for driving conversions. Polls have shown again and again that customers prefer to receive sales messages via email, as opposed to any other […]
December 18, 2013
Connecting with customers on a personal level is a vital element of any online marketing strategy. From curating segmented email lists tailored to customers’ interests, to engaging fans directly on social media, connections and relationships […]
December 11, 2013
How much time do you spend on your Facebook marketing efforts? Are you stuck in a rut, posting the same types of updates over and over again, without even paying attention to audience engagement? Do […]
December 6, 2013
Hashtags are one of those things that just about everyone has a strong opinion about, whether positive or negative. There are people who fill each and every post with so many hashtags that their messages […]
November 8, 2013
It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed […]
October 18, 2013
You spend a lot of time and money making sure that your company’s website is just right, don’t you? The design, the logo, the content… Everything about it needs to project the spirit of your […]
August 13, 2013
When the king or queen of England dies, the official announcement is made in a way that reassures people of the continuity of the monarchy: “The king is dead! Long live the king!” In other […]
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