Black Hat or White Hat SEO: Which One Are You?

At its most basic level, every aspect of online marketing is about providing value for consumers. Websites need to be user-friendly and findable. Content needs to be truly useful and accessible. Social media needs to create connections and communities. Online marketing centers around the needs and wants of the consumer – it has to, in order to be effective. The debate over Black Hat vs. White Hat SEO tactics boils down to the same issue: Which SEO tactics make for a great user experience, and which are used for the sole purpose of getting traffic? We here at Zen Media have created an infographic to demonstrate the differences and illustrate the importance of making it all about the consumer. Once you’ve read it through, we’d love to hear about your own black hat vs. white hat SEO findings, in the comments section below.

Please feel free to post this infographic on your site. Click on the code below to copy and paste it to your site.

 

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.

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