Ask Shama: Is Email Dead?

With Facebook and Twitter gaining favor as marketing tools, it might seem like email isn’t needed. But our marketing expert Shama Kabani explains why email remains vital.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at, or check out more of her advice at her online marketing company or on video.

Dear Shama,

We have had an ongoing (and sometimes heated) debate in my office for some time now. It revolves around email—specifically, email marketing. As we plan our 2012 marketing budget, I have argued that we should plan and budget for email marketing. However, many in our department disagree with me. They feel that with all this social media, email is overkill. Call me old fashioned, but I think email marketing is more important than tweeting or Facebooking. Please end this feud for us so we can get back some much-needed holiday cheer in the office. And, if I am wrong, please just tell me. Is email marketing so 1999?

—Betsy R., VP in Houston

To read more about Ask Shama: Is Email Dead?, check out the article on


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



Receive all of this for FREE! Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales.

Take 5 with Shama Every Week for the BEST Content in Marketing, Technology, and PR

You are in great company! Over 600,000 business leaders around the world get our content. You will automatically receive our most popular content and access to exclusive material before anyone else!

    Digital Marketing

    See what they say