What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at email@example.com.
How can I acquire an inactive Twitter user name?
Our company just went through a huge re-branding process. Accordingly, we are trying to set up our new social-media profiles. Facebook and LinkedIn were easy enough. But, we are having an issue with Twitter. Someone already has our company name as their user name. I did some further digging and found that it hasn’t been used in over a year. Is there any way we can acquire it? What are our options?
—Dave, a chief marketing officer; Chicago