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Apple – Google Yourself!

Apple – Google Yourself!

My colleague, Stefan Töpfer, at the Small Business Blog, has been having a tremendously hellish experience with Apple customer service. He doesn’t have the laptop he ordered, but has already been charged the full amount. Instead of the laptop, he received a disk in the mail. Apparently-Apple cannot tell the difference nor do they care to correct it. Why else would they not return his calls and insist that he received the laptop?

Bad Customer Service-

Customer-Hi, I didn’t receive the product promised, but I was charged for it.

Apple Company- Sure you did!

Customer- No…I really didn’t….

Apple Company- Sure you did!

Customer- I can assure you I didn’t. I have been an Apple buyer for a long time. Check your computer for my old orders.

Apple Company- If you didn’t receive the laptop-PROVE it! We demand proof!

 Customer- ?????

Come on Apple-this guy is a blogger who reaches thousands of people who value his opinion. He ALSO has been a “valuable” customer-not that you are making him feel like it.

Here are the 3 lessons all companies can take from this- 1) Be NICE to your customers (i.e.-don’t call them liars or charge them for products they didn’t receive). 2) Google yourself once in a while to see what people are saying about you and your business. 3) If you mess up-fess up and make it right.

P.S.

If you are reading this and work for Apple-please forward it along. You will be doing your company a favor.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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