The 12 Days of Christmas Day 3: The Importance of Email Marketing



Always be closing. Here are 50 free templates to help.

It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest.

Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript.


Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that.

Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action. So if you’re not investing in email marketing, right now, be sure to make it a plan for 2016 because whether you are an individual looking to create your tribe and build that community, or a company looking to reach prospects and nurture leads over time, email marketing will continue to play a huge role. All right guys, that’s it for number three.

Tune in tomorrow for trend number four and be sure to subscribe to the YouTube channel Shama TV so you can enter to win some fabulous prizes. See you tomorrow.



Explore the latest in B2B PR and marketing

everthing to know about leveraging pr for b2b marketing
Companies holding back on PR initiatives miss a wealth of opportunities. Want to break the cycle of ineffective B2B marketing strategies? Here’s everything you need to know about PR for B2B companies.
14 pr trends shaping 2023
After 2020’s massive shake-up, followed by a still-unpredictable and capricious 2021 and a looming recession in 2022, PR pros across all industries have had to adapt, evolve, and pivot to get their client brands in the spotlight. Here are the Zen Media team’s predictions for the PR trends we’ll see this coming year. 
women owned pr agency
Discover how Shama broke through the industry with her woman-owned PR agency. Zen Media even has a female-dominated team, an unintentional “happy little accident,” as Bob Ross would say.

Let’s talk.

Our clients are smart, thoughtful, & forward-thinking.

Sound like you? Get in touch.