The 12 Days of Christmas Day 3: The Importance of Email Marketing

It’s day three of the Shama TV 12 Days of Christmas contest! Have you subscribed to the Shama TV channel yet? If you haven’t, make sure to subscribe today – you’ve still got nine chances to win a $25 Amazon giftcard, plus a chance to win an Amazon Fire HD tablet. To learn more about the giveaway, read our post announcing the contest.

Today’s trend is the importance of email marketing – despite what you may have heard, it’s not dead! Watch the video below, and scroll down for a transcript.


Hey Zen Nation, Shama here! It’s day 3 of our 12 day holiday gift-giving campaign, where every single day I share a future trend with you for 2016 and you get the chance to win some fabulous prizes by simply subscribing to the Shama TV channel on YouTube. That’s it, it can’t get simpler than that.

Trend number three for 2016 is: the importance of email marketing. Email marketing is not dead! Every year, we hear it heralded – email marketing is dead, and something else is taking its place. Email marketing is still the number one way to connect with your audience, to get them to take action. So if you’re not investing in email marketing, right now, be sure to make it a plan for 2016 because whether you are an individual looking to create your tribe and build that community, or a company looking to reach prospects and nurture leads over time, email marketing will continue to play a huge role. All right guys, that’s it for number three.

Tune in tomorrow for trend number four and be sure to subscribe to the YouTube channel Shama TV so you can enter to win some fabulous prizes. See you tomorrow.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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