Video Storytelling

It’s no secret that people love videos. Whether we’re trying to learn a new skill or simply amuse ourselves with funny cat shenanigans, we gravitate towards video content. There’s an immediacy and conversational nature to video that allows us to grasp complex ideas and feel a sense of connection.

We’re no different as consumers. When we’re considering a product or interacting with a brand, video content draws us in, and when video is combined with powerful storytelling, the result opens our hearts and minds, not to mention wallets.

The growing use of mobile devices by young and old alike — to browse, socialize, and shop — and the resulting saturated news feeds and strained attention spans are equal contributors to the popularity of video.

In fact, in 2017, online video accounted for 74% of all online traffic.

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You should also know:

Four times as many consumers would prefer to watch a video about a product than to read about it, and using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%.

Of course, it’s not just about the statistics. The Zen Media video department specializes in custom video strategies that take into account both the behaviors of the connected consumer and the personas of your target audience to create a final product that’s memorable, as well as strategically positioned to boost your ROI and market share.

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