Small businesses (defined as businesses with fewer than 500 employees) account for 99.7% of all business in the U.S. In other words, small business is big business.
Having worked with both Forbes and Chase to engage and mobilize small business owners, we know that small business owners have unique needs.
They’re driven, busy and tenacious. They’re looking for value and simplicity. Marketing to, engaging, and developing long term relationships with them means meeting them where they are. It means positioning your brand as both a resource and cheerleader for theirs.