Look, again. There’s just so much confusion about PR.
I want to share HubSpot’s take with you.
Here’s their take, public relations and marketing are similar in their actions and tactics, but their goals are quite different. The main goal of PR is to boost the reputation of your brand.
On the other hand.
The main goal of marketing is to drive sales.
What? the main goal of PR is to boost the reputation of your brand.
While the main goal of marketing is to drive sales.
Alright, let’s dissect this for a minute.
No, the goal of SALES is to drive sales.
This is another problem.
You see how we, things are like an onion and you take one layer and you find another and you just keep on, unlayering the layers, that’s what we do here.
And that’s why the show is called, “It’s not Magic, It’s Marketing” because there’s, it’s an onion analogy.
Alright. So the goal of sales is to drive sales.
Most marketers today. Do sales.
It used to be that you needed marketing to get you leads to get you contact info, you don’t need that sales can do that, very easy to pull up emails and Linkedin profiles and numbers like, call that a lead if you want it’s not but sure, like anybody can do that.
That’s not marketing’s role the goal of marketing is to create affinity, it’s to generate demand and dare I say it…boost the reputation of your brand so prospects want to do business with you.
Alright? As the great Peter Drucker, once said, the aim of marketing is to make sales superfluous.
And again, sometimes people say like, oh, what about sales? I’m like no one in sales…to my knowledge, to this day has ever said, boy. I wish I had to work harder for that close.
You know what I do hear from salespeople?
Boy, I wish our marketing was a little bit stronger so sales could be easier.
Great idea! Marketing should then be allowed to market.
The problem is most of the marketing activities that actually move the needle and make sales easier, so sales can close and do what sales needs to do, are not easily attributable.
They are not tracked by software.
They don’t conform to the mindset that historically, traditional B2B companies have.