The Art of
Business Relations:

A B2B Manifesto for the Next Decade

According to B2B International, most businesses lose 45 to 50 percent of their customers every five years.

Why? A lack of relationship and trust with the brand. Powered by cutting-edge research, in this manifesto, we lay out exactly how to win clients and grow your B2B brand in the coming decade.

You will finally understand…

Why inferior competitors win business – and what you need to do differently.
• How to close first, convince later.
• Why alignment beats attention any day.
• Why there’s no such thing as “trade secrets” anymore.
• Why your buyer has more in common with a beat reporter from the 1950’s than you realize.

And 15 more principles that will set you up for B2B success.

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