• How to Create Epic Content: Writing Tips for People Who Hate to Write

    So you’ve just been put in charge of your company’s brand-new blog, and the director has given you total creative control. That’s exciting news, right? Except for one tiny detail: you’re not a writer. In fact, if you’re being totally honest, you don’t even like writing. Now that the written word has become such an integral part of the digital marketing plan, lots of people are finding themselves in this very situation – especially at smaller and mid-market companies, where the resources to hire a full-time content writer may not be available. This can be very tough on the person who’s been designated to run the blog, especially if there’s not much money for freelancers. When you add in the fact that the optimal length for a blog post, in terms of SEO and shareability, is 1200 words at a minimum, as MZ’s CEO Shama Hyder relates in her new book Momentum, handling a company blog as a non-writer looks even more daunting. So how do you handle your new role when you’d rather be doing…well, anything else besides stringing sentences together and worrying about grammar? How do you create a well-written, informative, entertaining blog that people want to read…

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  • Gated Content for B2B Companies: Pros, Cons, and How to Use It Wisely

    Any digital marketer worth her salt will tell you that if you want your brand to succeed in today’s market, you have to be creating content. Blog posts, e-books, whitepapers, infographics, podcasts…when it comes to content marketing, the options are many. The point of creating all this content, of course, is to get it in the hands – or on the screens – of consumers, who will be much more likely to become your customers if you give them something great to read. So if that’s what you’re trying to do, then what’s the whole idea behind gated content? Why would you ever erect a barrier between your potential customer and something they’re trying to access? After all, marketing is generally about removing barriers to purchase, isn’t it? That’s certainly true, but in some cases, putting up a gate that consumers have to pass through to get to your content can work in your favor. The trick is knowing what content should be gated, and what kind of gate you should use. What does “gated content” mean, anyway? When it comes to content, the term “gate” can mean a couple of things. It can mean a paywall, so that people…

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  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Zen Media!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • How To Increase Your Company’s Blog Traffic by 2587%

    Okay, okay, we know. 2587%?! Where on earth did that number come from? And how in the world can it be possible to boost blog traffic by such a ridiculous percentage? We’re sure you’ve seen the posts from marketing gurus across the web… How I increased my blog traffic by X%…. How our company boosted blog traffic by X visitors per month in only X days… So what we here at Zen Media have done is simply put together a list of those marketing gurus’ secrets and advice, so that you can find them all in one place, and put them all to use in driving traffic to your own business blog. Using a super-scientific formula and a little pixie dust, we added up all the numbers from each guru, and voila! 2587%!    Here’s the thing. Blogs are the cornerstone of a company’s content marketing strategy.  Each blog post that you’re able to create and publish is another mechanism that will help draw in both current and prospective customers. For small and medium sized companies, blogging might seem like an unnecessary part of running a business. On top of all of the other operational activities, business owners might be…

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  • How to Brainstorm Content: 6 Tips to Catalyze Ideas

    Are you a content writer? If you are, then, we’re offering you a high-five, up top! Why? Because writing content is hard work. Beyond that, if you are writing for the same client consistently, you’re going to need to be able to come up with unique content, whether it’s on landing pages, blogs, email newsletters, or anything else. But if you’re a content writer and a content marketer, you’re also going to have to make sure that your content can be easily found. What does that mean? Having a great strategy for search engine optimization (SEO). But even with a great strategy, it’s hard to constantly be coming up with fresh ideas for the same client and their same target keywords again and again. So, what can you do? Simple, you brainstorm. Or, is it simple? That’s just the thing. In order to be competitive and create truly good content that is going to have great SEO and result in a fantastic ROI for your client, you’re going to need to become an expert at brainstorming. That’s where Zen Media comes in. If you know us, you know our content, social media, and search teams are always working together. That…

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