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  • 4 Blogging Myths Debunked

    By now, most of the business world has recognized the benefits of having a company blog.  Blogs can help bring traffic to your website, promote new ideas and events, and can give your company a human voice that customers can connect with. There is plenty of helpful tips out there, but there are also many misconceptions about blogging. Here are four common myths about blogging, debunked to help guide you on your quest for an effective blog. Myth #1: If You Blog it, They Will Come You’ve set up a blog. You’re filling it with valuable, interesting content. You even put a link to your blog on your website. The readers should come rolling in, right? Not likely. You wouldn’t open a brand new retail store on a side street and rely on foot traffic to support your store; you’d advertise and create marketing promotions. Treat your blog the same way, using techniques such as search engine optimization and social media marketing to help readers discover your blog. Myth #2: SEO is All About Quantity There’s no denying that blog content written with search engine optimization in mind is an essential key to increasing search engine ranking, targeting the readers…

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  • 4 Crucial Elements of a Great Blog Post

    Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people will read a title, only 2 of those 10 will read the post. No matter how wonderful and groundbreaking your blog content may be, a bland and boring title will likely result in the post being glanced at and summarily dismissed. A post’s headline can tell readers, “Hey, check me out! I’m fabulous, interesting, and important!” Or it can mumble something, stare at the ground, and blend unnoticed into the background. A strong blog post title should tell the reader exactly what they should expect to learn, and how reading…

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