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Maximizing Press Release Exposure

September 29, 2020

The press release is alive and well. A recent study found that 44% of journalists deem press releases “the most trustworthy source of brand-related information.” …

12 Ways to Generate Massive Views With Your Video Marketing Platform

September 25, 2020

In 2019, video content made up 80% of web traffic across the globe. Forbes found that 90% of customers claim video content helps them make…

10 Marketing Tips for “Boring” Brands

September 23, 2020

Here’s the truth: there is no such thing as a boring brand. Really.  But, we’ll be honest, there are dull and ineffective marketing strategies that…

18 Strategies to Boost your Product Launch Marketing Strategy

September 21, 2020

Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why…

10 Ways to Handle a PR Crisis

September 18, 2020

A PR crisis can happen to any business. It’s prudent to assume that eventually, your company will face a situation that requires special attention.  Being…

Micro-Influencer Marketing: 4 Tech Brands With Successful Partnerships

September 16, 2020

A micro influencer is as real as it gets. With a relatively small following, micro-influencers are able to engage with their fans in real time.…

10 KPIs Every Startup CMO Should Be Tracking

September 14, 2020

The CMO is a chief factor in any startup’s success. Not only is the position of CMO integral to a startup’s progress and profit, an…

First Day as a CMO? Here’s What You Need to Know

September 11, 2020

Congratulations! You’ve just been hired as a Chief Marketing Officer at a company whose mission aligns with your values. You’re excited to fine-tune their voice…

21 Proven Ways to Retarget Your Ideal Customers

September 9, 2020

Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the…

8 Ways CMOs Can Improve Their Tech Skills

September 4, 2020

Technology and marketing are more intertwined than ever before. CRM software, social media, and device-level data usage have transformed the ways we engage with brands.…

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