Why Open Door Marketing Always Fails

Open Door Marketing is a strategy that always fails, and yet it is practiced by small businesses around the world. Open Door Marketing is when a business opens their doors and expects customers and clients to come running in. It doesn’t happen. Even if you are selling the best widget for the lowest price, you still can’t expect people to “find” you. Might some poor soul stumble in? Yes. Will that lead to explosive profits and a stable business? Not even close.

Here are three reasons why Open Door Marketing always fails-

1) The Market is Saturated– There are a million widget makers out there. Your target market doesn’t know who is better. It’s your job to show them what makes you different. It is your job to stand out in a busy marketplace.

2) People Don’t have Time– There is too much information out there and too little time. Your target market is not going to spend the time seeking you out. Your job is to make yourself as available as possible to the people looking for your services. Respect their time and respect your business.

3) It Takes Away from your Credibility- You might think not marketing makes your business look classy. After all, you don’t want to “sell.” It’s the opposite. If you have a product or service of value, why are you hiding it? Is there something wrong with your business? It brings up questions of credibility. If someone told you, I have a cure for the common cold but I am not into marketing it. What would you think? Would you believe the person or would you think there was something fishy going on? If you have a product or service of value, something that can really help people, it is your obligation to SHARE that with those who need it. You don’t sell to everyone, but you should sell to those who need your product. What if Colgate, Crest, and every other toothpaste manufacturer decided to pull their stuff from the stores and stop marketing. Now, if you want toothpaste, you have to go to their factories or call them to have it shipped. It’s not the picture of perfection.

You have an obligation (yes-an OBLIGATION) to share your talents and your gifts with the world. You have an obligation to market your services.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



Receive all of this for FREE! Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales.

Take 5 with Shama Every Week for the BEST Content in Marketing, Technology, and PR

You are in great company! Over 600,000 business leaders around the world get our content. You will automatically receive our most popular content and access to exclusive material before anyone else!

    Digital Marketing

    See what they say