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Why Invest in Search Engine Optimization?

Why Invest in Search Engine Optimization?

By: Shama Hyder

You and your firm do a great job for your current clients, and your offline marketing techniques have been delivering decent results. So, why do you need to invest in online marketing? Why care where you rank in the search engines?

The same reason you care about anything else…because your prospects and clients care.

According to research done by WebVisible and Nielson, 74% of the 2000 respondents they polled said they used search engines to find information on local businesses.

Where do you fall in the search engines? What keywords do your prospects use to find your services? And how many of those prospects are you losing to competitors because they rank higher than you on the search engines?

The best part about search engines is that they level the playing field. Smaller firms can compete with bigger firms-without paying more. SEO (Search Engine Optimization) is also a lot more cost effective and efficient in the long run compared to advertising.

Bottom Line: What’s stopping you from leveraging the internet to market your business and your services?

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment. 

What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.