If a picture is worth 1,000 words, then a video—well, according to a Forrester study, just one minute of video is worth 1.8 million words!
Consider, too, that by 2022 Cisco estimates that 82 percent of all web traffic will be video, and that 70% of marketersthink that video is more effective than any other form of content when converting qualified leads.
The question is not whether B2B brands should be using video, but how they should be using it.
Video consumption has steadily increased among B2B buyers.
In 2018, research by Wyzowl found that prospects watched 1.5 hours of video daily. In 2021, 96% of people say the amount of video they watch has increased. And 94% of B2B buyers research online before deciding on a vendor, according to Gartner.
Add to this the growth in video platforms and formats—TikTok, Instagram Reels, YouTube Shorts, etc.—and you can see why B2B brands that aren’t investing in video are quickly falling behind the pack.
What can video marketing do for your brand?
Video marketing is an ideal way to:
- Reach more decision-makers
- Decrease the time to purchase
- Increase your digital footprint and improve your search rankings
- Convert more customers
- Appeal to a wider cross-section of customers
By incorporating video into your overall content marketing plan, you can greatly increase the chances not only that buyers will find you, but that they’ll spend time engaging with your content—which, in turn, increases the probability that they’ll continue moving along the buyer journey with you.
A majority of business executives prefer video over any other medium, and Zen’s video campaigns are designed to offer your customers the information they need in the most enjoyable, streamlined, and effective way possible.
We’re expert visual storytellers and obsessive about your branding. Explainer videos, narratives, behind-the-scenes, short films—our team has done it all (and won awards for it, too!).
Contact us today to find out how video can help you!