Top 10 Reasons to Use WordPress to Build your Business Site

By: Shama Hyder

A small part of what we do here at Click To Client is design and develop websites for businesses. Our platform of choice to build these sites is always WordPress. It is an open source platform for blogs. Meaning, it’s free and kept that way by the thousands of developers who devote time and energy to it.

Here are 10 reasons we use WordPress to build business websites:

1. Great Content Management System (CMS)-This is our number one reason. Building a business website on WordPress allows you to update your own website without a designer. Many content management systems cost thousands of dollars and are clunky at best. Because WordPress has an army of people who are constantly making it better, it’s a snap to do it yourself.

2. It’s FREE-How cool is that? A free content management system.

3. Great Plugins-Plugins are add-ons or “widgets” that you can use to upgrade your blog. See the recent comments and most popular posts generated to the left? That’s thanks to different plugins. The comments function that allows you to add your opinions below? Also a plugin.

4. A Variety of Themes and Designs- Type in “WordPress themes” in Google and 18 MILLION results are found. What works best for businesses is to take a basic theme or design and then tweak it to fit their company.

5. Global Support- Having a hard time with your site? If it was built on WordPress, you can bet that a quick search for the problem on Google will have you with an answer in no time.

6. Search Engines Find your Faster-Search engines (like Google) add websites to their search results by “crawling” or “indexing” them on a regular basis. The more often it indexes, the better! Because of the inherent structure of WordPress, search engines will find and include new content from your site a lot faster.

7. Easy Content Syndication- Using WordPress also allows you to create an RSS (Real Simple Syndication) feed. That means you can syndicate your content through many different channels. For example, I have an RSS feed that goes into Twitter and Facebook. That means every time I write a new article on this site, it shows up there as well!

8. Blogging Option Available- Even if a business chooses not to have a blog at the moment, it’s always a great option for the future. Building a site on WordPress makes that a very easy option to exercise.

9. Supports Multiple Users- Need multiple people to have access to your web site? No problem. WordPress is setup so you can have multiple logins.

10. Browser Friendly- One of the toughest aspects of building a website is making sure that it looks appropriate in all browsers-or at least most of them. The two most popular browsers are Internet Explorer and Mozilla Firefox. WordPress themes are custom built so your site looks great in any browser. (Not sure how your site looks in other browsers? Check out It’s a free service that will let you check your website in multiple browsers).


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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