Time Spent on Social Media Sites is up 82% – Twitter and Facebook Lead the Pack

According to a study by The Neilsen Company, consumers spent 5.5 hours on social media sites like Facebook and Twitter in December 2009. Just three years ago, the average consumer spent 3.

Key points from the study –

– The most popular online categories, in order of popularity, are: Social networks, blogs, online games, instant messaging.

– Growth from Facebook (200%) and Twitter (368%)  trumped overall social networking growth.

– Time spent on social media sites by an average US consumer went up 143% in a year.

– US has the largest population of social media users (142.1 million), followed by Japan (46.6 million).

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.

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