Skip to content

The Zen of Customer Journeys

The Zen of Customer Journeys

alt_text

The Zen of: Customer Journeys

alt_text

Understanding the customer journey is the modern holy grail for marketers and executives alike. And just as discovering the world was round dramatically changed our maps and meaning-making, the emergence of the connected consumer requires us to rethink the linear, one-directional and heavily siloed model of customer journeys.

The connected customer journey has overlapping physical and digital touch points, requires deep authenticity and engagement, and is as (if not more) peer-driven as it is brand-driven.

So, how do brands and businesses navigate this brave new world? We encourage our clients to think about thresholds of conversion, rather than direct-response funnels, making meaningful connections over manipulating conversions, and creating an experience, rather than a marketing message.

Doing so requires design, research-based insights, and perhaps, most importantly, empathy. To learn more about updating your customer journey maps for the modern customer, check out our CEO’s recent Forbes piece: Three Principles for Navigating and Mapping the Connected Customer Journey

6a9a786d-0509-445b-bd75-54a09a65f0a0.jpg

4c485cc8-5442-4a53-a59c-b5715c751443.jpg

As consumers expect more transparency and choices, manufacturers are having to step into the limelight in a much more strategic and thoughtful way. – @Shama @Movado

0880ef06-e7fb-4062-b846-0b9f1ff3751d.jpg
d583213d-0275-4dfe-9f87-f772c1688c84.jpg
6d028c8f-2e5a-4a42-a0ea-3e3e2cb9e45c.jpg
753e7e7b-f63e-4d7f-aa10-128ee52ab34a.jpg

41e4db17-9c59-4c4e-8108-829703f6b781.jpg

Virginia Eubanks’ “Automating Inequality” explores the dark side of a world increasingly run by algorithms and provides a strong moral case for thinking-through the assumptions and prejudices that filter through into our technological innovation.

 

 

 

alt_text

We’d love to help your brand woo the connected customer and win in the digital age!
Let’s start a conversation.

alt_textalt_textalt_text

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

SHARE

What's your moment?
Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.

LET'S GET STARTED

What's your moment?
Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment. 

What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.