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The Number#1 Marketing Mistake

The Number#1 Marketing Mistake

By: Shama Hyder

Recently, I have been on a networking spree. I have been attending one networking meet after another. It’s been wonderful to hear people’s stories and learn about their businesses. However, I am truly shocked by how little people know about marketing. 80% of the people I met could not truly articulate what it is that  they did. And 95% of the people I met made the number # 1 marketing mistake in my book-

They Jumped the Gun!

That’s the American way of saying they rushed into their pitch.

Here is an example:

Sally– Hi, I am Sally. I am a consultant.

Me– Hi Sally. Nice to meet you. What kind of consultant are you?

Sally– I help businesses.

Me– That’s great. How do you help them?

Sally-Oh, with whatever they need really.

Me- (thinking to myself)-Does she clean offices? I doubt it.

Sally-What do you do?

Me– I help independent professionals who are struggling to attract more clients.

Sally– That’s wonderful. I think I could help you. When can you get together? I would love to tell you all about my business.

Business relationships are a lot like personal relationships. You can’t rush into anything. If you go too fast, you will scare the other person away. Most people think that business is done this way:

Meet–>Sell–>Re-Sell

But that’s wrong.

Business is actually done this way:

Meet–>Connect–>Build Trust–>Share an Experience—>Sell.

If you are thinking “But Shama, that would take forever,” think again.

The 5 steps above can be done in a matter of days, but a successful sale needs to follow that order. The bottom line when it comes to selling is- friends buy from friends. If you aren’t making friends, you aren’t selling.

The BEST selling advice I can give you is to SLOW down. You want them as a client. You know you can help. You are just itching to jump on board and save the day. Still, slow down. You have a better chance of getting the client if you do.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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