Talk Like an Online Marketing Pro – 10 Terms You Have to Know

  • SE- Search Engine. For example, Google is an SE.
  • SEM– Search Engine Marketing. A group of sales and marketing strategies used to increase website visibility online. Usually includes SEO and PPC.
  • SEO– Search Engine Optimization. Changing a website’s html code to increase its ranking on search engines.
  • PPC– Pay Per Click. Online advertising model where you pay for each click your website receives. Google’s PPC service is known as AdWords.
  • SEP– Search Engine Promotion. Another word for SEO.
  • Spider– An automated robot which crawls the web using links on web pages.
  • Spoof– Trying to fool or mislead a search engine. (Usually backfires and can get your website blacklisted).
  • Landing Page– The homepage of your website. This is where a visitor first lands.
  • SERP– Search Engine Results Page. If you search for a particular keyword and your website comes up 5th on the list, then your website is number 7 in the SERPs.
  • Conversion– A successful action by the visitor. This can vary from getting a visitor to buy your product to signing up for your newsletter. This is usually expressed in terms of a ratio. For example, you get a 100 visitors per day, and 10 of them end up purchasing your product. This would be a 10% conversion rate.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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