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Online Video: The Next Big Thing

Online Video: The Next Big Thing

By: Shama Hyder

Online marketing…and marketing in general is an attention game. Whoever can get your attention and hold it wins.

Keeping within this train of thought, online video is truly the next BIG thing in the attention game. And it isn’t a fad. The more “virtual” we get-the more people crave face-to-face connection.

Here is what you need to know about using online video in your marketing.

1) 60% actually finish watching one – compared to the 20% who finish reading an article. (Hey buddy, finish reading this one at least!) 60% is a HUGE number when it comes to marketing and capturing attention. Will this eZine one day be turned into a video? The time may come…

2) All businesses can use it- Often in online marketing, I will say that the effectiveness of one tool doesn’t necessarily translate well across industries. Blogging may work for one business, but not another. Video isn’t like that. Even accounting firms can use video!

3) It’s getting simpler to use by the day- Video used to be a very difficult endeavor. You had to be a film major to really work a camera. Today, it couldn’t be more simpler. Want a f’ree step by step guide to creating your own online videos? You are in luck.

Jim Kukral, friend and colleague, has created this f’ree site: Online Video Toolkit. Check it out.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment. 

What's your moment?
Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.