In 1999, if you had a website-that was pretty cool. People actually “surfed” the internet. Yahoo was boss, and you only had a handful of websites to browse. No one in particular owned a niche and you could build up your subscriber base to 10,000 within a few month. Ah, the good ole days.
Fast forward to 2009 and we have more websites, tools, and technologies than we know what to do with. Correction-your prospects have more websites, tools, and technologies to deal with than they have time for. Your newsletter is just another email in their overcrowded inbox. Your blog is just more information crammed into a different format. You are just another shade of gray.
Let’s face it. It is up to you to differentiate yourself. Not by being wild and brazen (though that works if that is who you are), but by strategically and authentically (yes, you can be both) building your brand on the internet.
It’s a carnival folks. You have to stand out. Online branding is no longer optional. It is internet marketing 101.