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MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

MZ Weekly News Round-Up: Facebook Ad Profiles and TweetDeck’s Security Flaw

SEO:

Bing’s Ad team is rolling out a new, much-requested feature: auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics will flow into Google Analytics. Auto-tagging is also supported by the Bing Ads API. Now, advertisers will no longer have to manually tag URLs or rely on a third-party solution when uploading new ads to Bing Ads campaigns.

Social Media:

Facebook has announced that it will give users access to the dossiers of likes and interests which the social media platform keeps about them. Additionally, users will be able to change, add, or delete information in those files, as well as indicate which types of ads they would prefer to see. At the moment, Facebook gets its information for targeted advertising from users’ likes and shared content. Soon, though, the company will tap data that it already collects from people’s smartphones and other websites they visit to target advertisements.

Twitter’s chief operating officer has resigned, and his position will not be replaced as the microblogging platform’s CEO seeks more direct involvement with the company’s engineering and product teams. The COO’s responsibilities will be shifted to other executives. No reason was given for his departure.  This latest departure comes less than two weeks after the resignation of Twitter’s senior vice president of engineering.

Technology:

An Austrian teenager, who discovered a major security flaw in Twitter’s TweetDeck app, claims that the find came about accidentally. The 19-year-old, who posted a simple tweet that included Javascript tags, exposed an XSS vulnerability that could allow hackers to gain access to users’ accounts. In response, the TweetDeck team pulled the service down while it worked on a fix. Users are urged to log out of the app and sign back in to secure their accounts.

A new startup, called Vessyl, has created a fascinating new drinking cup with cutting-edge features. When something is poured into the cup and the cup is lifted, the exterior will display the name of the beverage and relevant nutritional info. Vessyl is equipped with an array of sensors that can analyze the cup’s contents by volume, nutritional information and beverage type, including brand and flavor. It will also tell the drinker how hydrated he or she is.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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