1) Traffic is Everything. MYTH.
Qualified traffic is what matters.
2) SEO is expensive and not a small business marketing strategy. MYTH
Search Engine Optimization (SEO) actually helps level the playing field and is an excellent small business marketing strategy.
3) SEO takes time. FACT
Absolutely. It takes 6 months to a year to see solid search engine optimization results. This is highly dependent on the keywords.
4) All Keywords are the Same. MYTH
Not at all. Some keywords are much easier to rank for than others.
5) You have to be careful when choosing a SEO professional or company. FACT
No doubt about it. There are so many hucksters out there. You should do your research before choosing a SEO professional or SEO Company. If they GUARANTEE you placements-run. No one can guarantee rankings, because at the end of the day-Google is boss.
