Myth or Fact- Search Engine Marketing

1) Traffic is Everything. MYTH.

Qualified traffic is what matters.

2) SEO is expensive and not a small business marketing strategy. MYTH

Search Engine Optimization (SEO) actually helps level the playing field and is an excellent small business marketing strategy.

3) SEO takes time. FACT

Absolutely. It takes 6 months to a year to see solid search engine optimization results. This is highly dependent on the keywords.

4) All Keywords are the Same. MYTH

Not at all. Some keywords are much easier to rank for than others.

5) You have to be careful when choosing a SEO professional or company. FACT

No doubt about it. There are so many hucksters out there. You should do your research before choosing a SEO professional or SEO Company. If they GUARANTEE you placements-run. No one can guarantee rankings, because at the end of the day-Google is boss.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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