By: Shama Hyder
My first article over at FreelanceSwitch.com is up. Here’s how it begins:
Most freelancers are talented, hard-working, creative, and do great work. Their one Achilles heel? Marketing!
Your business can be divided into two segments-service and marketing. If you are reading this article, then the assumption is that you care about your service and about improving your business. The second part of any business is marketing. Don’t shy away from tooting your own horn. A lot of freelancers I know are not comfortable with marketing because they feel like “Slick Willy” a typical car salesmen stereotype. But marketing doesn’t have to be underhanded. In fact, marketing is really about being an excellent communicator. Create a strong message, and then communicate it with confidence so that the people who are in need of your service can know who you are. They want you as much as you want them!
Marketing is often one of the most misunderstood concepts in the world, and most people flat out hate it–and I have an inbox full of queries to prove it.