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Marketing Mistake #2

Marketing Mistake #2

By: Shama Hyder

A while back I covered the number# 1 marketing mistake people make. Today, I’d like to share with you marketing mistake number 2! 

Asking HOW before WHY.

Most business owners ask: How can I get more clients?

Wrong question.

First question needs to be: Why will clients come to me?

You can’t ask the how before understanding and conveying the why. The WHY is positioning your business in such a unique way that it becomes irresistible to clients.

If you establish the value and convey it perfectly, marketing becomes simple. If you mess up the basic steps, marketing becomes frustrating.

So, ask marketing questions in this order-

Why will clients want to work with me? What’s the value here?

How can I get more clients?

P.S.- This is After The Launch’s 100th blog post! = )

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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Daily videos to ignite your momentum

What's your moment? Daily videos to ignite your momentum

Receive daily videos with strategies, best practices, and litmus tests for discovering and igniting your moment.