Mad Hatter Brainstorming

Business often requires lots of brainstorming. You brainstorm new product ideas, marketing strategies, and potential article subjects among other things. However most business owners don’t know how to brainstorm well-if at all. Brainstorming is when you let your thoughts fly without any restriction and see where they may lead. This is harder than it sounds because we are used to justifying our ideas with logic. We tend to think-well, that won’t work because…but this is where great ideas falter. In the cliched sense, we don’t think out of the box. Mad Hatter

In order to facilitate thinking out of the box, I propose a brainstorming method called Mad Hatter Brainstorming. Remember Alice in Wonderland where she attends the Mad Hatter’s tea party and the guests utter what seem like completely illogical statements?

Mad Hatter: Would you like a little more tea?
Alice : Well, I haven’t had any yet, so I can’t very well take more.
March Hare: Ah, you mean you can’t very well take less.
Mad Hatter: Yes. You can always take more than nothing.

Anything and everything was allowed at the tea-party. There were no restrictions. The idea behind Mad Hatter Brainstorming is that ANYTHING goes! If you could have uttered the idea at a Mad Hatter tea party, then you can put it on your brainstorming list.

Bonus Tip- You can also arrange Mad Hatter Brainstorming Sessions for your company and let them go crazy. This is where some of my best ideas have come from.


She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.



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