There are three basic steps to internet marketing, and each step is crucial for overall success.
1) Create a Solid Platform– Your platform is generally your website. Make sure that it is clear, easy to read, and well organized. Your website only has 1/10th of a second to capture a browser’s attention. If you mess up this step, nothing else will make up for it. You can get thousands of people to your site-but if they don’t stay, it doesn’t matter. A solid platform captures your target market’s attention and makes it easy for them to understand what you do.
2) Optimize– The easiest way to optimize your website is to get professional Search Engine Optimization (SEO) help, but there are also steps you can take yourself. First use Wordtracker to research keywords that your target market may be using to search for your services. These keywords may not always be what you might use to search for yourself. Example-the airline industry might talk in terms of “discount fares” but people looking for discount fares usually type in “cheap tickets.” The higher the KEI (Keyword Effectiveness Index) is for a particular word or phrase, the better. A high KEI means that lots of people are searching for a particular phrase or keyword, but not many people are providing it. You can then use these high KEI words in your website. TIP-A KEI above 50 is usually an excellent bet!
3) Constantly Update- Keep your website fresh! The best way to do this is to connect your site to a blog where you share valuable information. But, even if you don’t have a blog you should still update your website. One great way to do this is by posting free articles and resources every month. Search engines love websites that constantly refresh their information.
These are the basic steps to internet marketing. If these steps are done correctly, you will be well on your way to gaining great exposure for your business. And great exposure means more clients and potential media attention!
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