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Google Buzz? That Stings!

Google Buzz? That Stings!

After tons of emails asking me about my thoughts on Google Buzz, I thought I’d share them here. Google Buzz is a VERY bad idea. Why?

1) Google should stick to what they do best – SEARCH. They could have focused on making their search better (especially with Bing at the heels). They could have indexed Facebook and Twitter so well that people used Google to find their friends to connect with on Facebook. But it didn’t. It focused on social networking.

2) Facebook should NOT allow Google access to its content. David Coursey made some excellent points about this in his PC World article.

3) Google could be in serious trouble for breaking privacy policies. People use gmail! Lets use that information to create a social networking site. Bad move. A lot of people didn’t appreciate an “instant” social network using email contacts. Email contact base does NOT equal social media base.

My prediction – Google Buzz will cause a lot of buzz (pardon the pun), but then fizzle. Could I be wrong? Of course. In which case, I’ll be happy to show you how to use Google Buzz. For now, Facebook has my vote when it comes to social networking.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. Learn More

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