Stay Relevant, Folks: Your weekly marketing and PR roundup

Good PR and successful marketing strategy rely on relevance, so we’re bringing you a roundup of relevant blogs, posts and talks to stay on top of what’s going on in the industry.

On the radar in the tech world

This week, we came across a new visual search engine called Same Energy. You can search for an image, and sift through similar images by clicking on the ones you like — the system will automatically populate more images for you.

Here’s why this invention is so genius: it caters to a number of people. You can use it for inspiration, like fashion, decor and so on, and you can use it for tasks if you’re looking for specific images to share online.

You can even upload your own image and have the system search for similar pictures.

Try it out here.

Digital marketing strategy, practically speaking

On our blog this week, we talked about attracting top talent and increasing employee retention. If you don’t already know this, the search for top talent is competitive right now. It’s up to companies and brands to market themselves as the best place to work if they want to stay ahead in this competitive job market.

Here are our three tips:

• Focus on employer branding⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Be a thought leader⠀⠀⠀⠀⠀⠀⠀⠀⠀

• Show your employees they matter⠀⠀

Want the full insight? Read the entire post here.

Bragging rights, right? Our latest PR and digital marketing work

And in Zen-news, one of our clients — a B2B e-commerce client — was facing a challenge many businesses are facing: working with Amazon generates a lot of sales, but in turn takes most of their profits.

Their goal was to move their sales from Amazon to their website, and we helped them make that transition.

Through our efforts, the company saw a 104% YOY sales increase from January 2020 to January 2021. Our team helped them increase site traffic by more than 300%, page views by more than 100% and social traffic referral by more than 200%.

Their ROAS was 4.68% — that’s a pretty big deal!

Want to see these changes for your brand? Come work with us.

A joke to send you on your way

Knock, knock!

Who’s there?

Long-tail keywords!

Long-tail keywords who?

Knock-knock jokes, best knock-knock jokes, funniest clean knock-knock jokes, knock-knock jokes about marketing, jokes for kids, knock-knock jokes for kids, funniest kids’ knock-knock jokes about marketing.

Source: Top Rank Marketing

Ending on a high note, join us on Clubhouse next week

Have you joined Clubhouse, the new audio-only social platform? Well, fun news, our CEO Shama Hyder is joining a group of businesswomen to discuss how they made their first million. Sound like info you want to know? Join us next Thursday, Feb. 25, at 9:00 p.m. EST.

ABOUT SHAMA HYDER

She is the founder & CEO of Zen Media. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama has built a global audience and is known for helping brands succeed in the digital age. She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row.

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