Blog

The New Playbook in the Gig Economy and Sharing Economy Ecosystem

November 25, 2020

Labor-markets are restructuring. Even prior to the COVID outbreak, the global gig economy was predicted to reach $455 billion by 2023.  A recent survey found that an unprecedented 41% of businesses plan to expand their […]

Tech’s New Disruption: Health and Wellness (Bio-Tech and Med-Tech)

November 24, 2020

The global wellness economy is valued at $4.5 trillion dollars according to 2018 data from the Global Wellness Economy Monitor.  From personal care to weight loss, wellness tourism to preventative medicine, the revenue growth is […]

13 Killer Tools to Effectively Manage Your Social Media Marketing

November 20, 2020

As of 2020, 50% of the world is on social media. Needless to say, your brand should be, too.  Social media marketing helps companies achieve a wide variety of business goals. From building a brand […]

The Promise and Perils of Facial Recognition

November 18, 2020

Whether you’re opening your bank account on your phone, having a genetic evaluation with a doctor, or playing with silly apps like Genderswap, facial recognition is everywhere.  The technology uses certain identifying facial characteristics to […]

6 Digital Marketing Trends That Will Dominate 2021

November 16, 2020

Like any innovative industry, digital marketing is always in flux.  New breakthroughs in technology and the way consumers consume content demands that marketers stay agile and always two steps ahead of the next big marketing […]

Influencer Search Engines: Which is Right for You?

November 13, 2020

With brands expected to spend $15 billion on influencer marketing by 2022, it’s no surprise that the landscape for identifying, vetting, and building relationships with influencers is changing drastically.  Instead of spending hours scrolling through […]

7 Ways to Navigate and Maximize Facebook Ads Amid New Limitations

November 12, 2020

For many companies, be it political campaigns or clothing brands, Facebook ads have become an essential piece of their media plan.  According to Statista, Facebook has 2.7 billion active monthly users who span the globe, […]

Rise Above the Noise: PR That Differentiates Your SaaS Company and Brings Results

SaaS (Software as a Service) is quickly becoming the dominant model for software delivery to businesses and consumers alike. In fact, 86% of companies predict that they will be using primarily (80%) SaaS platforms by […]

What is Share of Voice and Why Is It Important?

November 10, 2020

Share of voice is a term that every marketer should know.  In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a […]

Your Guide to TikTok Marketing

November 9, 2020

Despite ongoing controversy about a potential ban of the China-based app, TikTok has exploded this year. With 100 million monthly active users in the United States, it’s safe to say the app’s popularity will continue […]