November 11, 2015

Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that […]

November 2, 2015

Shama TV: Make Your Facebook Feed Work for You

Well, it’s Monday again, and that means it’s time for another episode of Shama TV! This week Shama gives you five ways to make your Facebook feed better, so you can lose all those updates […]

August 7, 2015

Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

July 21, 2015

Stuck in the Middle: Marketing to Generation X

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

July 16, 2015

Peace, Love, and Rock n Roll: Marketing to Boomers

This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here. You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work.

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

November 11, 2015

Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that […]

November 2, 2015

Shama TV: Make Your Facebook Feed Work for You

Well, it’s Monday again, and that means it’s time for another episode of Shama TV! This week Shama gives you five ways to make your Facebook feed better, so you can lose all those updates […]

August 7, 2015

Theft or Opportunism? The Do’s and Don’ts of Social Poaching

When I was in the fifth grade, I had a best friend named Michelle Larsen. She and I did everything together: we played on the playground together, we went to each other’s houses on the weekends, and we talked on the phone constantly whenever our parents didn’t need the landlines. She was my first really close best friend, and I was grateful—I’d seen how lonely recess felt when Michelle was sick, and not having a best friend was like, totally uncool.

July 21, 2015

Stuck in the Middle: Marketing to Generation X

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

July 16, 2015

Peace, Love, and Rock n Roll: Marketing to Boomers

This is the second part of our series Multi-Generational Marketing, where we teach you how to digitally target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here. You know the image of a Baby Boomer that’s so often in the media: a 70 year-old man, sitting in a La-Z-Boy recliner, scrutinizing the remote control he can barely figure out how to work.

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

July 9, 2015

Cringeworthy or Genius: Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal. As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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