26 Tips for Using Web Analytics to Guide Your Online Marketing Strategy

October 15, 2013

Having a strategy in place when diving into the world of online marketing is totally, completely, no-questions-asked, abso-tootley posi-lutely essential. Think about it. Without a specific plan to follow, or quantifiable goals to work towards, […]

7 Ways to Make Your LinkedIn Profile Stand Out

October 11, 2013

So you want to make use of your LinkedIn profile as a part of your company’s overall social media marketing strategy. That’s great! Giving potential clients a glimpse at the real people behind the business […]

5 Strategies for Rocking Social Media at a Live Event

July 31, 2013

So you’re at a conference, gaining wisdom from the pros in your industry. Or maybe you’re one of those pros yourself, sharing your years of experience, or your new and innovative ideas, in speeches and […]

6 Ways To Gain Credibility as an Industry Thought Leader

July 26, 2013

Let’s say you’re looking for a real estate agent to help you sell your house. You find one agent’s website with all the standard stuff – a generic welcome, a bio page, listings… But then […]

4 Reasons to Make Up Your Own Holiday (Hint: It’s Not For the Presents!)

July 12, 2013

Who doesn’t love holidays? We eat, we laugh, we party, we get to spend time with friends and family. What’s not to love? OK, some holidays are admittedly lame, as far as celebrations go – […]

7 Tips For Successful B2B Blogs

June 20, 2013

Blogs are an important part of any online marketing strategy, and getting your blog noticed can be difficult. It can also be hard to make sure that your B2B, or business to business, blog posts […]

5 Things to Avoid When Using Stock Photography

June 18, 2013

It has become a staple in the business-blogger’s world to use stock photography. Coming up with content is already hard, but trying to find photos that match your content without violating copyright laws can sometimes […]

The Importance of Connecting With Your Audience in Marketing

June 12, 2013

Why is connecting to your audience important? One of the most important aspects of marketing is to connect to the target audience. Connecting to the target audience is vital for any business or organization, particularly […]

The Top 3 Ways to Be Crowned “The Queen of Social Media” by Inc. Magazine

June 4, 2013

Last week, the team here at The Zen Media Group was thrilled to receive word that company CEO Shama Kabani is included in Inc. Magazine’s elite list of ’30 Under 30′ young entrepreneurs for 2013. […]

4 Reasons To Include Yelp In Your Digital Marketing Strategy

June 3, 2013

This user review site can greatly influence your relationship with consumers. There are many different social platforms out there that businesses know they should be paying attention to in order to increase exposure and connect […]

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