Medical Practice Marketing Strategies That Work: A Case Study

August 15, 2016

If you’re looking to increase your medical practice’s visibility and bring in more leads, look no further. We’ve got your step-by-step, comprehensive guide to successfully marketing your doctor’s office online right here. How do we […]

Full-Service Digital Marketing Agencies vs. Niche Agencies

November 11, 2015

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that […]

Stuck in the Middle: Marketing to Generation X

July 21, 2015

This is the third part of our series Multi-Generational Marketing, where we teach you how to target individuals in the Millennial, X, and Baby Boomer generations. You can view part one here and part two here. What is there to say about Generation X? Unlike the generations before and after, there isn’t a strong identity attached to those born between 1965 and 1980. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and…

Should I Hire a Social Media Marketing Agency or Hire In-House? 4 Factors to Consider

May 8, 2015

Being a marketing agency that does great work (if we do say so ourselves) for both B2B and B2C companies, you would assume that we would be all for promoting the outsourcing of your marketing […]

Is Your B2B Content Marketing Strategy Doomed?

October 16, 2014

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and […]

The Story of a Start-Up

October 9, 2014

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Master’s degree at the University of Texas at Austin. Fascinated by the new phenomenon that […]

5 Easy Ways to Improve your Marketing Department

September 29, 2014

For any CMO, it’s vital that you continually enhance your marketing department when and where possible, ensuring that it operates as effectively and efficiently as possible. While your department handles the smaller details, you’re tasked […]

The Evolving Role of the CMO: A Marketer For All Seasons

September 22, 2014

A highly effective CMO possesses an imperative skill: the ability to anticipate and communicate the parameters of business in the context of consumer demands and expectations. In other words, to predict the future. Luckily, this […]

Yankee Google: A 4th of July Tribute to Online Marketing

July 2, 2014

Sing the following to the tune of Yankee Doodle. And yes, that song will now be stuck in your head for the next week. You’re welcome. Happy 4th of July from all of us here […]

MZ Featured SEO/Outreach Marketing Intern: Connor Chan

June 18, 2014

Here at Zen Media, we’re pretty much obsessed – we eat, breathe, and sleep online marketing, and absolutely love what we do! So it’s only natural that we’d want to share the fun with the […]

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