7 Marketing Mistakes that Make CMOs Look Dumb

November 7, 2014

Critical Errors to Avoid to Stay Ahead of the Competition This blog post isn’t for you; it’s all about your competitor. You know who that is, that clueless guy across town or on the other […]

Beware The Curse Of Zombie Marketing

October 28, 2014

Even a marketer who is pure in heart and says his prayers by night, may become a ZOMBIE when the linkbait blooms and Google’s noose draws tight. In a dark corner of the digital marketplace […]

The CMO’s Guide to 8 Vital Online Marketing KPIs

October 20, 2014

General knowledge about web analytics and key performance indicators for digital marketing have made leaps and bounds since the start of online marketing, when people were only measuring the “hits” on a website. Many tools […]

Is Your B2B Content Marketing Strategy Doomed?

October 16, 2014

A lot of B2B content marketing strategies tend to fail, and mostly because it can be tough to write about obscure niches. When catering to such niches, some find themselves stuck in a rut and […]

The Content Marketing Powerhouse You’ve Probably Never Considered

October 15, 2014

Recent research in the field of online marketing suggests that adopting a structured and centralized methodology for content marketing exponentially increases the efficiency of the process. For example, instead of simply having a blog section […]

8 Ways To Ruin Your Branded Content

October 13, 2014

Brand content is among the most useful online marketing tools. A recent study by Online Publishers Association revealed that “web sites featuring branded content outscored internet industry norms 41 out of 43 times across a […]

MZ Weekly CMO News Round-Up: NBA and GSMI

October 10, 2014

Female CMOs: Women CMOs have been making significant progress lately. Although they only make up 19% of all CMOs, women have started making impacts in male dominated industries. For example, over the summer, the NBA […]

The Story of a Start-Up

October 9, 2014

Let me tell you a story about a start-up. It begins in 2008, with a graduate student working towards her Master’s degree at the University of Texas at Austin. Fascinated by the new phenomenon that […]

How To Use Mobile in Your Online Marketing Strategy

October 7, 2014

Mobile devices have the capability to drive phenomenal growth in most businesses. They are portable, personal, and possess a strong impact. Marketing analysts have projected mobile marketing to become one of the fastest growing features […]

MZ Weekly News Round-Up: Women CMOs

October 3, 2014

After the surge of blogging energy that accompanied last week’s post, we decided to stick with the CMO Edition of the Roundup for this week. The insights provided by this take on the Roundup have […]

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