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How to Make a Viral Marketing Video

February 28, 2019

Creating marketing videos is time-consuming and expensive—and, in the age of the connected consumer, absolutely necessary. But the last thing you want to do is devote tens of hours to creating a 3-minute video, only […]

B2B Content Marketing: A Definitive Guide and Case Studies

February 20, 2019

Creating valuable, high-quality content that gets your customers to convert is always a challenge—but for B2B companies, that challenge is often a bit more…shall we say, challenging. That’s because B2B content marketing has to walk […]

Digital and Social Media Marketing: Know What’s Next for 2019

December 10, 2018

Digital and social media marketing don’t stand still for a moment and 2019 will bring an amplification and acceleration of emerging trends.

Digital Market Research: Definition, Examples and Case Studies

November 12, 2018

The internet is a treasure-trove to be mined, albeit mindfully. Approximately nine out of ten American adults utilize the internet, and twenty-six percent claim to be online “almost constantly.”

Customer Retention IS a Growth Strategy

October 29, 2018

There’s nothing better than landing a new account or attracting a new customer. It’s why we hustle, and it’s the lifeblood of our businesses. Or is it? Sometimes we get so preoccupied with looking for […]

Here’s Why Consumers Might Not Trust You, and What You Can Do About It

August 10, 2018

It’s nice to be liked. Being liked is important for your business. Apple comes to mind immediately as a company that presented itself as friendly and approachable, rising to the top of an industry that […]

Show ‘Em You Care: Empathy as the Key to Avoiding Marketing Failures

July 20, 2018

Internet marketing, and especially social media marketing, understandably has given marketers a deep and abiding interest in finding and exploiting the right tools, tactics, and techniques for a technological and social environment that is constantly […]

Tragedy and Tact — Three Cardinal Rules for Brands Dealing with Disaster and Heartbreak in the Digital Age

June 14, 2018

It’s nearly impossible to remember, for most of us, how we presented ourselves and related to each other before social media became ubiquitous. In fact, it’s not at all unusual for people who are disgruntled […]

The Zen of Time Management

May 15, 2018

The Zen of: Time Management The one thing I always say about my work at Zen, whether I’m trading life stories with an Uber driver or schmoozing at a networking event, is that there’s never […]

Applying the Anti-Agency Mindset to Your Marketing Department

April 19, 2018

In the last few years, we at Zen have noticed a new phenomenon in the marketing world – the emergence of the anti-agency. We coined the term to encapsulate the evolving needs of businesses and […]

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