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13 Pro Tips for Landing Your First Digital Marketing Job

August 12, 2019

If there’s one question that Zen’s founder and CEO, Shama Hyder, gets asked over and over, it’s this one: “How do I get my first job in marketing?” (In fact, she gets asked so often […]

How to Bring Consumers Happily Home to Your Brand: An Illustrated Journey

August 5, 2019

Savvy brands know that consumers can no longer be “sold to.” The seller-buyer relationship has evolved from what once a simple transactional exchange to a complex purchase journey beset with twists and turns, hidden gaps, […]

101 Ways to Market Your Business – Both Online and Offline

July 26, 2019

With the average consumer coming into contact with more than 1,500 marketing messages every day, it’s not enough to run a Facebook ad and hope potential customers see it. If you want to become a […]

How LinkedIn’s Latest Update Is Leveling the Playing Field for B2B

July 10, 2019

Since being redesigned and relaunched in 2018, LinkedIn Pages have become one of the most effective elements of the social media platform. As of 2019, there are 34 million Pages, which are like profile pages […]

Zen Resources for the Eager to Learn

May 23, 2019

Wouldn’t it be nice if there was a single place where you could find all the best practices to power your marketing strategy and grow your brand? We’ve got you covered.

Best Practices for Writing Articles on LinkedIn

May 7, 2019

Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it comes to your professional writing, people trust LinkedIn more than […]

50 Tips for Powering Your Digital Marketing

May 2, 2019

Feeling like your digital marketing needs a bit of a boost? With all the information out there, it can be hard to figure out which digital marketing tips are really effective, and which can afford […]

Here’s What You Need to Know About Using Medium for a B2B Content Strategy

April 25, 2019

If you’re a regular user of Medium, the social platform that allows people to post original, long-form content, then you know how varied the content there is. Articles on fashion. Economic treatises. Opinion pieces on […]

Paid Media: Your Guide to Making it Work in 2019

April 11, 2019

You may have heard it said that media is the new marketing. In other words, marketing in 2019 is less about direct persuasion, and more about the right mix of education, entertainment, information, and, of […]

Top 10 Social Media Tactics for Promoting Your Brand for Free

March 15, 2019

The days of gaining a sky-high organic reach on social media without spending a dime may be gone—but that doesn’t mean that you should give up on social just because you don’t have a huge […]

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